History and Evolution of SEO

        History of  SEO

History of SEO

 

 SEO means Search Engine Optimization and is the process used to optimize a website's technical composition , content relevance and link popularity. It is improving the search result in search engines. The users search more times ,so the pages can become effortlessly findable . so it's pages can become easily findable, and as outcome search engines give to rent too.

  On September 11 2001 following the Al- Queda attack at the  World Trade Center in America people were searching Google for the news regarding the same but the results were disappointing . This made Google tense ,since it could not provide the details about the World's largest  building of that time. The engineers in the Google pointed out that the problem was that, not all the available to Google.

               Web Crawler

 A web crawler called a spider or spider bot or robots. There are three steps of search engines crawling, indexing and catching. Crawling is the process by which a program called bot, scan anew page or updated page. The snapshot of scanning page is saved into the database. This saving process is to get back search results. 

      Evolution of SEO

Evolution of seo

The Google was used in the beginning niche specific or content specific. the keyword concept was used in ranking the web pages., where ranking will increase with the happening of keywords.This lead the web members to use keyword  stuffing . Keyword stuffing may lead a website being temporarily or permanently banned or penalized on major search engines. There are two types, a black hat and white hat SEO technique where there is over to use of keywords within a web page . Then Google realized it, and so changed it;s algorithm to link specific. 

 Here there the website that receives more links from any other websites ranked accordingly. In this case the website owners started to sell the links  to the webmasters who were looking for the same . Then google presented quality link specific approach, where pages were ranked out of 10. The ranks referred to the trust value of that web page. So web page owners with high page ranks started to sell the links to the web masters.

      

passing juice in seo

 

Consequently google introduced a new strategy passing the juice. When good web masters passing their link into one website or web page their ranking will be reduced. Link value is referred as the value or equity passed from one page to another page. Google also suggest 'no follow' mechanism where equity passing is stopped. 

 Why was Google tensed to change it's algorithm.s ? Google had enhanced more popularity and growth  and entered the field of advertisement during the period of 2004 to 2006. Google Ad words, later changed to Google Ads or pay per click (PPC) is google advertising service for advertising displayed in google, where google gives it's ads into the business purpose.

 Adsense is a program run by Google. It the webmasters apply to google for the Google's ads and they got approval from google which websites. The change in algorithm will results in the change in the keywords which will affect the viewers website visibility which leads to reduce website owners revenue,too google's revenue. This is an affiliated program earn revenue.

 In 2009,google introduced personalized suggestions. Google began to interact more with the user. Even web page ranking was based on user interaction. Pogo Sticking- when a user clicks the first web page and leave the page without spending time in it and visit the next page and the interaction time in that page is more, then the google give top rank ton the second page. By 2010 social media platforms more appreciation among internet users. So Google take social medias even for search engine ranking. Ranking was based on social media considering the influential power.


Comments

Post a Comment

Popular posts from this blog

SEO On Page Optimization

Image
What is On Page Optimization On site or on page optimization is the modification inside the web pages to do between the SEO. It deals with the process of making the web pages clear and easy . And the off page optimization is the modification of outside the webpages to do. A HTML involve head part and body part. Head part involve URL, title and meta description and body part include the content. Google first evaluate the URL, know for about the webpages. Then it analysis the title and the meta description followed by the content. So it get the clear details of that web page. The search engine results listed in the Google is called a snippet. Which consists of URL, title and description, if laptops or computers. In mobiles, favicon is also shown in the snippet. On page optimization method involves.          Title Optimization In time of title optimization there must be no spelling or grammatical mistakes.It must not be full capital or full small letters. SEO title...
Read more

Google Search Console and it's Verification Methods

Image
Google Search Console Google Search Console's old name is Google webmasters tool. It is a basic tool used in the process of search engine optimization and it's a resource provided by google which acts as a communication between the user and google. Using this platform, google can alert the users about the mistakes and errors in a webpage. Google treat search console as a mock point. Search console validates the SEO activities in a controlled form. It help us to easily target a particular country, specified audience and language.  First, we copy the URL and go to the search console. Google id used to login to the search console must be same as that of our Gmail id. Then automatic verification will take place. Otherwise, verification have to be done. Reaching the search console, we see two options, domain and URL prefix. Since we are pasting a sub domain, paste the URL in URL prefix. Press continue button. Click property to verify. Select URL inspection option and paste the URL....
Read more