SEO On Page Optimization

What is On Page Optimization

On page optimization

On site or on page optimization is the modification inside the web pages to do between the SEO. It deals with the process of making the web pages clear and easy . And the off page optimization is the modification of outside the webpages to do. A HTML involve head part and body part. Head part involve URL, title and meta description and body part include the content. Google first evaluate the URL, know for about the webpages. Then it analysis the title and the meta description followed by the content. So it get the clear details of that web page. The search engine results listed in the Google is called a snippet. Which consists of URL, title and description, if laptops or computers. In mobiles, favicon is also shown in the snippet. On page optimization method involves. 

        Title Optimization

In time of title optimization there must be no spelling or grammatical mistakes.It must not be full capital or full small letters. SEO title have pixel width limitation, that is 512  pixel, google will show the transcending characters as dots. It's very unattractive to the viewers.It must have focusing keywords.The title must be unique and relevant to the content. Search console, is a platform for google to report the errors or mistakes of a web page.

     Meta Description Optimization 

The meta description must be attractive and clear, it must have relevant for the page and have focusing keywords. If Google find a meta description as in unsuitable or irrelevant it takes the h1 or h2 tag tittles as the meta description. There should be no spelling or grammatical mistakes. If it happens that page has no value. The character limitation of meta description in one page is 150 to 160. Where for blog post or article, it is character limitation of 155, because published data is also included in it. In case, if take more in 150 characters will need more space. So then google will show the  your character is too long or short. So then google will show the exceeding characters as dots. If the characters is too long or short, google will show you characters is too long or short. And if no content in the meta description will take the words in that page for meta description, if that empty page will take words have inside the html code for meta description . The pixel width limitation of meta description is 1024 pixel. Click through rate (CTR) is the percentage rate of number of impression to number of clicks.

<meta name="description" content

Keyword cannibalism - is the competition between the pages within the website, if the pages in the website have similar titles. 

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Robot meta tags are used to give instructions to the bot, to  index or follow a page.

* <meta name="robots" content="index", follow"/>  is meta tag which used to give instruction to crawl. 

* If you have need privacy pages, or meta tags which used to give instruction to not to crawl google  <meta name="robots" content"noindex, follow"/>

* If no need to go out power pass from your webpages,   <meta name="robots" content="index" nofollow"/> 

* Do not show images in google            <meta name="robots" content+"noimageindex"/>

        Body Section Optimization 

The most important part in a body section is main heading. This heading or h1 tag can have 7 to 8 words. It must have no spelling or grammatical errors. Only one h1 tag should be present. It can have matching keywords. If more than one h1 rag present and is contradictory to each other then it will be confusing for the viewer and bot. So Google crawl and save this types of pages into a temporary data base is called sandbox. Only one h2 tag is enough. In case of large articles, more than one h2 tags can be used. After h2 tag, h3 and h4 tags will be analyzed by google. There will be tags must be relevant to the content. 

       Content optimization 

The sentences should be simple. Use focusing keywords from the beginning. It must have no spelling mistakes or grammatical errors. Not too long sentences. Can use Anchor text for crawling easier.

         Keyword densitry

The number of percentage the keyword is used in a web page is called keyword density, keyword doesn't rank the webpage. According to the old school SEO practice, focusing keywords are made bold and used before a coma or a full stop in order to increase the ranking . If focusing keywords do not come one or more, can't get better ranking when the google crawl. Using bold keywords helps the users to identify the content. If the content is lengthy, we can use bold keywords randomly. 

Anchor Optimization

Anchor text optimization

Anchor text is the hyperlink added terms. It is the most visible portion in the content, and it will helps to crawl easier too. Our focusing keywords must not be used as Anchor text. 

<a href="https.//www.google.com">Google</a>

Image Optimization

Use suitable images and have to must clarity. Mainly it consists of file name, alt attribute and content. File name must be same as the alternate attribution. For writing the image name, hyphen must be used instead of space in case of two words. The image can upload into which file that files content can helps to google to recognize that image.

Eg: image-name.png 

 

I have already published a post on History and evolution of SEO


 


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